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Material handler producer Sennebogen LLC, Stanley, North Carolina, has introduced its annual “Dealer of the Year” winners, with Birmingham, Alabama-based Tractor & Equipment Co. (TEC) named as 2021’s prime seller. Employee-owned TEC operates 20 machine gross sales and repair branches.

Envimat, a latest addition to the Sennebogen community and the primary seller from South America to win recognition within the Sennebogen’s distributor awards, was second, and Tyler Equipment of East Longmeadow, Maine was third.

TEC has seen modifications at its prime stage up to now yr. Dan Stracener stays chairman, whereas Chad Stracener has turn out to be CEO, with his former place as president crammed by DeVaughn Pettit. With this transition, Dan Stracener credit the corporate’s success to teamwork in his group.

“I’m doing extra within the background as of late,” Dan Stracener says, “whereas Chad and DeVaughn and our groups are operating the day-to-day enterprise of the corporate. They even have shut common contact with varied areas and ranges of Sennebogen.”

The Straceners’ hands-on strategy to the enterprise is mirrored of their relationship with Sennebogen, the corporate says.

“Sennebogen is a hands-on producer with its prospects, they usually perceive the sense of urgency in our enterprise, so that they’re a implausible companion. We’re completely aligned. When you go to a gross sales assembly with Constantino, it’s all about taking care of the shopper – that’s the highest of their checklist and it dominates each dialog. It consists of extra than simply gross sales: components, service, coaching and something that the seller does with or for the producer, they’re concerned. So much of that’s considerably siloed inside different producers however with Sennebogen you have got this straight line of communication,” Dan Stracener says.

“Even by means of COVID,” Dan Stracener says, “Sennebogen didn’t settle for any excuses for provide chain points. They discovered a approach. And we offered extra new machines with Sennebogen than now we have in any in our historical past, final yr. For me, it’s very pleasurable to see the youthful guys take over the corporate efficiently and to get these varieties of outcomes.”

Dan Stracener additionally notes the continuous development of Sennebogen’s product line.

“They are completely devoted to the product and that basically shines by means of,” he says. “While others have come out and in of the market or have targeted on one space, Sennebogen, being customer-focused, has constantly been there. The Sennebogen product may be very easy and environment friendly. They design that into their machines so you possibly can diagnose issues on the spot; issues which are easy sufficient {that a} buyer may even troubleshoot it themselves.”

Dan Stracener continues, “Whether our prospects are in aggregates, or scrap, or tree care or something that’s a cloth dealing with software, Sennebogen has simply continued to develop and create new choices for the trade. That’s been an enormous half of maintaining our product line contemporary and opening up new alternatives.”

At Envimat, Director Vinícius Casselli says the agency’s recognition as one of Sennebogen’s prime sellers got here as a “very large shock.” Envimat was established slightly greater than three years in the past, however in that point, Casselli and his staff have delivered over a complete of 120 machines to Brazilian prospects together with scrap processors, metal mills, pulp mills and different forest-based operations.

“We know that we’re doing an excellent job in Brazil,” Casselli says. “But this recognition pushes us to dedicate ourselves extra, as a result of we all know that we’re on the correct path.”

Casselli says Envimat’s success is the end result of two key components. The first is fulfilling Sennebogen’s mission of customer support and assist.

“By maintaining Sennebogen’s promise of coaching, onsite visits, gross sales assist, service and stocking components, we’re exhibiting our market that Envimat is not only a seller, we’re a component of Sennebogen.”

The second issue is Envimat’s unique deal with Sennebogen gear.

“I usually inform our staff that our plan B is to make plan A piece,” says Casselli. “And our plan A is to dedicate ourselves completely to promoting and maintaining Sennebogen gear up and operating.”

Serving southern New England, Tyler Equipment is a 100-year-old gear dealership. Brooke Tyler III, the corporate’s third-generation president, is carrying the household custom ahead.

“We present instruments that our prospects use of their day by day enterprise. When that instrument is out of service, downtime must turn out to be uptime as quick as doable. Through all of the years, this has been the main target of our firm,” Tyler says.

To guarantee the very best commonplace of earlier than and aftersales service, Tyler’s employees consists of an software specialist and staff of technicians devoted solely to Sennebogen.

“Our staff offers experience in all features of promoting the correct machine for the appliance and supporting the shopper. That’s the important thing to our success,” Tyler says.

Tyler Equipment is one of Sennebogen’s longest serving distributors. Sennebogen says a shared philosophy of turning downtime into uptime is what led the 2 corporations to debate their potential future collectively in 2002.

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