The firm goals to turn out to be the primary model to use Pulpex’s patented recyclable, paper-based bottle expertise for a sauce product. The partnership between Heinz and Pulpex is the newest step in Heinz’s journey to cut back its environmental footprint.
June 23, 2022
The Kraft Heinz Company has partnered with Pulpex to develop a paper-based, renewable, and recyclable bottle comprised of one hundred pc sustainably-sourced wooden pulp. With this, the corporate has turn out to be the primary sauce model to check the potential of sustainable paper packaging for its condiments.
This tie-up is the newest step within the journey to cut back its environmental footprint, as per the corporate. It additional expands the corporate’s sustainable packaging targets, i.e., its objective to make all packaging globally recyclable, reusable, or compostable by 2025. Additionally, additionally it is an innovation that may allow Heinz to obtain net-zero Greenhouse Gas (GHG) emissions by 2050.
In this partnership, Heinz and Pulpex are collectively growing a prototype to check how the patented packaging expertise might be used for the Tomato Ketchup bottle and different packaging codecs sooner or later. According to Pulpex, the carbon footprint of Pulpex bottles is materially lower than glass and plastic on a bottle-by-bottle foundation. Once empty, the bottles are additionally anticipated to be extensively and readily recyclable in paper waste streams.
Mr. Miguel Patricio, CEO, Kraft Heinz, says, “This new Heinz bottle is one instance of how we’re making use of creativity and innovation to discover new methods to present customers with the merchandise they know and love whereas additionally pondering sustainably.”
The subsequent step within the product improvement course of will contain the testing of the prototype to assess efficiency earlier than testing with customers and bringing the bottle to market.
“We hope to convey this bottle to market and to be the primary sauce model to present customers this selection of their buying choices, as many customers right now are wanting for extra sustainable packaging choices,” says Ms. Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer, Kraft Heinz.
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In the phrases of Mr. Scott Winston, CEO, Pulpex, “We imagine that the scope for paper-based packaging is large, and when international family names like Heinz embrace this kind of modern expertise, it’s excellent news for everybody—customers and the planet.”
The pulp-based bottle would be the latest possibility out there, becoming a member of the recyclable glass bottle and plastic bottle, in addition to plastic squeeze bottles with 30 % recycled content material (out there solely within the E.U.) and one hundred pc recyclable caps.